"One thing bitcoin does quite handily is remove lots of middlemen.
“Bitcoin has opened the door to a whole new level of person to person
exchange and individual freedom, which is one reason why I wanted to be
involved,” said Allen.
“I imagine a world where a large coffee farm or the head of a farming
co-op can deal directly with both smaller end-buyers and even the larger
multinationals on a much more level playing field if they could sell,
trade and auction their coffee directly via bitcoin. If they can accept a
‘currency’ that’s used by buyers from many different countries – and
then use or convert that currency in their own area – everyone
benefits.”
"
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